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Since 2020, Venue Asia is the appointed Exclusive Official Commercial Management Company of the Shanghai Symphony Orchestra – a long-term strategic cooperation, with a state-of-art venue, content development, diverse branding engagements and partnership opportunities at its core.

Commencing from the summer of 2021, a unique partnership with Jaguar Land Rover was announced, including the Naming Rights of a rebranded Jaguar Shanghai Symphony Hall. A true industry benchmark, this is a collaboration of refined premium brands with leading legacies. 

The strategy-driven cooperation is focused at creating opportunities and value for all stakeholders, further supporting the development of the orchestra, music education, young talents and the classical music industry in China. 


Sheshan Golf Club is the first premier private golf club in Shanghai - and China's prime golf destination. Since its inauguration in 2004, Sheshan has established supreme standards of service and quality – a benchmark to which all other golf clubs in China are measured.  Set amidst exquisite Italian Tuscan-designed architecture and stunning forested landscaping, it offers a luxurious golfing experience to those seeking only the very best. 

An award-winning golf course with numerous accolades over the years, Sheshan is rated one of the Best Championship Courses in Asia-Pacific, and with a consistently high ranking on the World’s 100 Greatest Golf Courses list. 


Since 2005, Sheshan Golf Club is the host venue to the US$10M WGC-HSBC Champions, the biggest Asian golf event and part of the PGA Tour’s FedEx Cup schedule. The event is now deemed “Asia’s Major”.

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The Beijing Music Festival (BMF) was founded in 1998 by Maestro Long Yu. Since its inception, BMF has become one of the most significant cultural events in China and gained a significant international renown. 


In a long-term strategic partnership, Venue Asia is the Exclusive Commercial Management Company of BMF. A cooperation aimed to further develop China’s leading music festival with augmented value creation and tailormade solutions for sponsorships and brand activation opportunities.


Held annually every autumn, BMF has over the past 26 years welcomed a long roster of international top names, musicians and orchestras. Performances and programs cover a range of styles and genres, ranging from operas, symphonic and chamber music concerts to Broadway style musicals, jazz and crossover. 


YMCG reaches over music and life; culture and society; heritage and development; crossover and innovation, bringing together the beauty and allure of China today, and also displays the dynamic vitality and energy of the Greater Bay Area. 

YMCG, which expanded into the Greater Bay Area from 2024, has established itself as a world-class platform since its inception in 2017. With a focus on nurturing tomorrow's stars, YMCG brings together youth talents, performers, conductors, and musicians under the direction of world renowned conductor Daniel Harding.


84 young musicians of the 2024 YMCG Orchestra were selected from 70 renowned music schools  and 20 professional orchestras in China, Europe, America, and Asia. Internationally-renowned conductor Daniel Harding serves as the music director for YMCG from 2024, taking over the helm after Yoyo Ma. 


Beyond being an event, YMCG represents innovation and artistic excellence, offering opportunities for pioneering cultural crossovers and community engagement. A partnership with YMCG 2025 would provide access to exceptional young talents and support for long-term cultural initiatives along with B2G opportunities.

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