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Connecting top venues and IP’s in arts, culture and sports with leading brands, providing sponsorship and partnership management services.

WHO ARE WE?

Venue Asia is a partnership and commercial management company working across leading venues, cultural platforms, sporting IPs and event properties. 

 

We provide brand consulting, sponsorship management and partnership activation services, connecting world-class assets with brands to create collaborations that deliver clear, measurable results.

 

Our focus is simple: help partners grow — through stronger sales, deeper consumer engagement and well-built brand stories. 

 

The team is led by industry veterans who previously managed and commercialized major venues including Mercedes-Benz Arena (Shanghai), MasterCard Center (Beijing) and Damai Center (Dalian).

WHY WORK
WITH US?

Don't be left behind.

All successful IP's and content platforms pursue market driven commercialization to create additional revenue for auxiliary programs, consequently enabling opportunities and synergies for brands and partnerships.

Work with experts.

Venue Asia executives are some of the most experienced and seasoned venue operations and commercialization experts in Asia.

Content access & developement.

Sponsorships and commercial partnerships will not only provide partners unique access to world-class performances and platforms, but will also generate support for content and talent development.

Maximizing reach & engagement.

Venue Asia makes extensive investments into team assets and full utilization of network resources. Whether for operators, IP owners or partnering brands, achieving and exceeding KPI’s for all parties is at the top of our agenda. 

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THE PARTNER TEAM

With over 20 years of experience, our team works relentlessly to drive sales, deepen engagement with consumers and build brand stories together with our partners.

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John Cappo

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Tobias Larsson

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Figure Chen

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Copyright © Venue Asia 2025. All Rights Reserved

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