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PARTNERSHIP OF LEADING BRANDS
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In 2021, British luxury auto brand Jaguar Land Rover commenced on a long-term strategic partnership with SSO and Venue Asia, with venue naming rights at the core: Jaguar Shanghai Symphony Hall (JSSH) is the new official name of the music landmark.
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The opportunity to form an association with China’s preeminent music marque does not only allow brands to reach shared target audiences and leverage on common grounds.Tailored solutions for long-term partnerships will also enable facilitation of premium experiences, brand activation and interaction with target groups and customers.
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Rights to leverage the matchless IP’s of both SSO and JSSH for marketing and communication purposes offer entitlements that include unparalleled access, category exclusivity and supreme brand influence opportunities both on- and offline.
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